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UK-based slots developer Blueprint Gaming has rolled-out upgraded marketing and promotional tools, as the firm strives to increase acquisition and engagement via customer-centric features.

Aiming to heighten operator promotional capabilities, Blueprint has added a big win board, in-game lobby and super mode across its portfolio of titles, complementing existing free spins, win spins and spin king tools.

The additional marketing and promotional tools are set to go live with a number of operators, including Flutter Entertainment, Gamesys and GVC Holdings, before the end of the year.

A big win board adds a tournament element to the gameplay, showing wins ordered by the size of the stake multiplier. As well as displaying these from multiple time periods, there are also replay and share functions.

An operator-controlled in-game lobby provides a simplified user journey, providing the capability of switching to other games with just one click. Operators have control of the lobby layout, enabling promotional strategies and marketing boosts across Blueprint titles, including its pub fruit series and range of Megaways licensed releases.

Designed to drive plays and player retention, the super mode in-game mechanic sees free spins randomly awarded to active real money players during a set promotional period, which is determined by the operator.

They also have the option to customise sections of the mode’s UI design to feature their own promotional name and branding, while simultaneous mass market prizes and enhanced VIP awards can be offered via the same promotion.

Alex Naspe, Blueprint Gaming’s head of promotions and marketing tools, commented: “Supporting operators in their promotional activities is a cornerstone of our strategy and we’re excited to bring these new features to market.
“The flexibility of these tools will allow operators to create more sophisticated campaigns during the gameplay that really appeal to players, helping to drive engagement and retention rates.”