Company News | September 10, 2018

IWG strikes Blueprint Gaming partnership

Slot developer’s titles converted into instant win games

IWG – the award-winning supplier of online, instant win games – has partnered with leading developer Blueprint Gaming to transform its top-performing slots into instant win games for the first time.

Popular Blueprint titles including Genie Jackpot, King Kong Cash and Wish Upon a Jackpot have all been tailored for the instant win market, resulting in the supplier’s content reaching a new audience.

Leaning on its extensive knowledge of the sector, IWG has adapted each slot to create an engaging experience that appeals to instant win fans, while maintaining the narrative and bonus features commonly associated with Blueprint releases.

The titles are available to play on the Progressive Play RGS across IWG’s lottery and commercial operator network.

Rhydian Fisher, CEO at IWG, said: “The popularity of the instant win games continues to grow at a rapid pace, and this is vindicated by the demand we’re now experiencing from slot providers to have their content adapted for the market.

“We’re thrilled to have provided Blueprint Gaming with rich and engaging instant win games based on their quality slots and are sure they will prove very popular with players.”

Matt Cole, Managing Director of Blueprint Gaming, said: “We’ve certainly picked up on the growth of the instant win sector and realised there was an opportunity for us to tap into this market by tailoring our popular games.

“The team at IWG have done a fantastic job in migrating the key characteristics of our slots into games that will appeal to instant win players.”

IWG has provided a full online instant win service to lotteries for over 15 years, producing more than 250 high quality instant win games. It won online lottery supplier of the year at the 2017 EGR B2B Awards.


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