Lottomart joins forces with Blueprint for latest TV advertising campaign
Lottomart joins forces with Blueprint for latest TV advertising campaign
Lottomart has added a new TV advertisement to its armoury, partnering with Blueprint Gaming to showcase a collection of their market leading slot titles.
The advert, which transports viewers from the jungle to the deep sea, promotes the popular King Kong Cash, Fishin’ Frenzy and Eye of Horus slots, as well as the progressive Jackpot King feature available across Blueprint’s network of games.
https://www.youtube.com/watch?v=OWORGmfki3M&feature=youtu.be?rel=0
Lottomart has increased its investment in traditional TV advertising in 2025 as it continues to grow its UK presence, having first hit the screens in September of last year. In April 2025 Lottomart awarded Goodstuff’s G-Force its media account following an informal pitch process.
Lottomart is running across the major TV Sales Houses, having post 9pm airtime access and featuring across a breadth of content across their platforms. They have presence across a mixture of stations that offer scale to drive response, whilst also running across smaller stations, concentrating on efficiency.
Lottomart’s activity also includes a dedicated responsible gambling creative, produced by creative agency partner Cravens, which highlights the importance of players setting limits, staying in control & using playing time reminders available through Lottomart’s Play Sense tools.
The campaign with Blueprint is part of a series of initiatives to strengthen the partnership, which will include the integration of their Rapid Fire Jackpots offering, regular releases of new content and further collaboration through marketing.
Chris Ruddock, Commercial Director at Lottomart says:
“We’re delighted to have partnered with Blueprint to deliver our latest advertising campaign which showcases the world of games available at Lottomart. With their leading content, and our focus of providing a safe and fun gaming experience for our players, we look forward to seeing the campaign come to life!”.
Elliott Kyne, Account Manager at Blueprint Gaming says:
“We’re thrilled to expand our existing partnership with Lottomart through this exciting new TV collaboration. Building on our strong foundation, this next chapter will see the launch of a dedicated advert showcasing some of our best and most innovative content currently leading the way for Blueprint in 2025. We look forward to strengthening our relationship and achieving even greater success together.”
Paige Spencer, Group G-Force Director at Goodstuff Communications says:
“We’re excited to partner with Lottomart at a pivot stage of their growth journey, with our dedicated buying specialists focused on balancing quality reach and business performance, to bring a safe and fun gambling experience to new players.”
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About Lottomart Lottomart is an award-winning operator in the UK market offering real money casino, slots, lottery betting & scratchcards. Working with some of the industry’s most established names, Lottomart provides a selection of over 3,500 diverse online games and delivers a safe and secure experience for its players.
About Blueprint Gaming
Blueprint Gaming is a leading UK based game studio. They create exciting slot games for the Global online and mobile markets and feature across land-based terminals.
As well their original content, which has become established firm favourites, they have developed successful slots based on a broad range of third party brands, offering players familiarity and operators unique marketing opportunities.
About Goodstuff
Goodstuff is one of the UK’s leading media planning and buying agencies. Established in 2004 as a pure communications and creative media agency, incubated by Virgin, the agency had seven successful years before scaling the business through the addition of media buying. Continuing its growth, Goodstuff was acquired by marketing and digital insights company, The Stagwell Group, adding world-class breadth and depth of data, digital, and marketing technology services to its offering. Consistently ranked in Campaign’s “Best Places to Work” and hosts of the annual Goodstuff Media Showcase, which brings together the creative and
media owner communities. Goodstuff continues to champion invention and entrepreneurialism in media.
About G-Force
G-Force are a dedicated unit to provide a focus on implementational planning and media buying solutions for clients “who know what they want”. G-Force uses Goodstuff’s buying leverage and relationships to deliver market leading value, unrivalled flexibility, and an expertise in Media for Equity client contracts. In addition to G-Force’s core implementational buying focus, clients can also utilise the wider range of Goodstuff services in project form.
