Blueprint Gaming heralds ICE success with new launches

Blueprint Gaming hailed ICE Totally Gaming 2017 as an overwhelming success, with its wide range of content proving a hit with operators.

The UK-based game studio, which is part of Germany’s Gauselmann Group, debuted an upcoming blockbuster slot based on the Academy Award-nominated film TED, while also showcasing more than 40 popular HTML5 games, including a mix of classics and new arrivals.

Blueprint’s stand was a part of the Merkur Gaming exhibit, and was a constant buzz of activity over the three days.

Visitors were treated to a display of Blueprint’s industry-leading range of content, including rich bonus games, European-style free spins and market-specific titles.

One of the highlights of the show came as Blueprint unveiled three additional games for its innovative multi-game, progressive jackpot system, Jackpot King.

The timing of the show was particularly appropriate, with Jackpot King passing the £2 million jackpot mark shortly before ICE, buoyed by the strong performance of popular title Deal or No Deal: What’s In Your Box?, which has rolled out with a number of new high-profile operators recently.

MD Matt Cole said the show will provide a springboard for what promises to be another exciting year for Blueprint.

“ICE is always one of the highlights of the gaming calendar and it was a real pleasure to display many of the exciting new products we have been working on over the past year to the entire industry,” said Cole.

As part of the larger Merkur Gaming showcase at ICE, Blueprint also took the opportunity to display a selection of Merkur’s top performing games, which will be available via the Blueprint Gaming RGS later this year.

These games are proven success stories throughout Germany and other key European jurisdictions, where they are enjoyed by players on more than 150,000 machines.